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Mysterious lights seen in Punjab sky.Highlights A thread of mysterious lights were seen in the sky over a Punjab city on Friday The moving lights confused people in Pathankot city who witnessed them Some media reports say it was a Starlink satellite, a company led by Elon Musk
Some mysterious moving lights were seen over north Indian states including Punjab left people confused on Friday evening. As per reports, the lights were witnessed at several locations including Pathankot other areas leaving people puzzled.
Photos and videos of the mysterious lights were shared on social media. However, later defence sources confirmed that it was a satellite.
Some reports also suggested that it was a Starlink satellite, the company led by Elon Musk.
Vishakha has been in the business of shoppers experience and behaviour for more than 15 years. She has worked with some of country’s top media brands. Her last corporate stint was at Future Media, a Kishore Biyani firm, where she was involved from its inception after which she launched her own Shopper Marketing Agency which worked with reputed brands.7Shivani Poddar, Founder, Faballey
While residing in Delhi, she found acquiring items in trend was incredibly easy. However, when she moved to Bangalore, she realized how difficult it was for women not living in the metro cities to access brands. The rapidly-changing nature of fashion trends also made it unwise to invest heavily in fashion, be it international brands or Indian designer labels. It was then that she came up with the idea of creating a platform that makes trendy fashion easily accessible and affordable for everyone, not limiting it to an exclusive segment.
Before you invest in a bunch of different technological solutions providing real time marketing, marketing automation, personalisation, social listening, etc., think about your business goals. The crux lays in how the new applications are understood and used in our daily tasks, be it at individual level or in a huge spectrum of business. If it doesn’t fit the objectives, it’s simply a shiny toy creating noise.
Technology exists and will keep evolving – what business needs to do is to stay abreast with the latest happenings. You would be enlightened with plethora of services available. What matters is getting the right match for your brand, the relevancy of the service to the business requirement and what incremental benefits it offers to the business.
“Biba as a brand has evolved a lot over the years and has contemporary designs and fusion wear which combines really well with ethnic look. Our stores reflect the product mix extremely well,” he says. “The way a brand presents itself leaves a long-lasting impression in the minds of the consumers. The visual graphics further helps create the desired environment and look of the store, giving an additional recall value to the overall experience. Screens on the façade showcase the new season trends, any specific offer/promo ongoing in the store. There is more ongoing work on this front which will enhance the overall customer experience.”
“We are living in a digital era and thus surrounded by it. This marks the need of technology in store too. A number of innovative concepts are recording high growth rates. Like it is very important to have a brief of all graphical and brand presentations within the store as it contain summaries from the research phase like target audiences, messaging objectives, values and mission of the brand and the brand’s products/ services offering. The graphical presentation should always form a systematic visual language around the brand,” concludes Akhil Jain.
Her unique approach in running this company with her team has led to the creation of a fashion brand that is technically sound. Vajor has been developed as an efficient ecosystem wherein, each and every department efficiently performs to lead to a highly productive day every day.
“Brand philosophy is crucial, it separates us from our competitors. It is a story that we tell the world through our stores with the hope that it will resonate, and consumers will want to associate themselves with our brand. Every time a consumer has interaction with our brand — in store, email, social media or website — it evokes the same experience. This approach helps a shopper in recalling and makes him feel associated with the brand,” he says.
Monica Gupta is the Co-founder of Craftsvilla, a leading ethnic online platform in India. The brand was co-founded with a vision to create a platform where unprivileged artisans can make a living by selling their handcrafted products. With over five million products to choose from and 30,000 plus sellers on board, Craftsvilla provides an array of ethnic products directly from the designers and artisan at a wholesale price.
Jacqueline started Hidesign’s garment division in 1989. She oversaw and designed the jackets for Hidesign till 2005-06. She runs Casablanca one of India’s first multi brand department stores which opened in 1999. With Titanic she opened up her personal shopping paradise to the people of Pondicherry in 2000.
Madame was launched in 1993 by Jain Amar Clothing. However, it set up its first retail store in 2002 in Mumbai. Since then the brand has never looked back and by the year 2006, had opened 50 stores. In 2011 it reached its 100th store in India and set foot in the international market by opening a store in Saudi Arabia (KSA).
Aiming to expand its India presence, US-based online women fashion retailer Samshek Inc has got on board investment facilitation firm Nair Ventures for capital and infrastructure support.Aiming to expand its India presence, US-based online women fashion retailer Samshek Inc has got on board investment facilitation firm Nair Ventures for capital and infrastructure support
A blockchain is a distributed database maintaining a constantly-growing list of data records secured from tampering and revision. The data are recorded in a blocks structure, with each block holding batches of individual transactions. Meaning the database is secure, open, auditable and what makes it unique is that it runs without a single centralized operator. The defining feature of a blockchain is that it cannot be modified by any party, it is coded in the way that prevents fudging the data, whether that data is bitcoin quantities or the origin of a piece of clothing. That means information can be transmitted through huge networks, such as supply chains, and can be added to by users on those networks without compromising on security.
The most immediate and obvious use of blockchain in fashion is to verify the originality of a garment. Microchips utilizing blockchain can tell a customer with complete certainty whether a piece of cloth is genuine or an imitation, whether it was stolen, where it was made, and the item’s general history. All this information is accessible via smartphone. With revenues around US$ 600 billion per year, counterfeiting hurts brands and consumers alike.
Anthropologie has announced its new plus-size category, APlus by Anthropologie. It has been launched at anthropologie.com and in select store locations. The Spring 2019 collection features the brand’s seasonal styles and its signature fun, charm and romance – now in an expanded size range that includes 16W – 26W.The APlus by Anthropologie collection, comprised of more than 120 styles, offers an only-at-Anthropologie selection for every occasion
adidas through its new sprawling retail store aims to offer its consumers an enhanced shopping experience with an evolved version of footwear display that increases the offered range on floor to more than double. Spread over 3954 sq. ft, the store at Ambience mall is the biggest retail space of the brand in the National Capital Region.